Wednesday, March 18, 2020

The Upcoming Strong and Good Content Trends



Content forms the important part of any website which determines how the users will get a qualitative and the best one for their specific use. This is the reason in the year 2020 the content marketing and SEO will be having some of the best outcomes that will take to more beneficial, technically good content that will meet the requirements, the preferences and the actual search needs of the users. Learn more about finding expert SEO services at this website.


With good strategies and research the content are getting better. Some of the highlights of the same are as mentioned:


Great and upper level of visual: Whether it is Instagram, snapchat or you tube visuals have supremacy everywhere. So, in 2020 they are going to hit every content. Creating own GIF from video clips via giphy is the trend that will be used by the visual lovers.


Video Content and visual storytelling: This is yet another popular thing that will continue to rise in 2020. The user’s preferences always move towards visuals contents and serving them in a storytelling medium will surely be a great idea.


The customer first: To know what the readers actually desires research, putting questions, engaging with community will help to know who they are and what they want. Leaving aside the promotion messages and placing the customer first shall be the trend in the year.


More purposeful and better content: The marketers know better that a good content is very essential to win the readers. The reader’s information over the promotional message should be placed first for a better result. A good research, current data and deep exploration, better visuals all can be seen in the contents this year.


The marketers who are focused on the quality and customer oriented will surely bring a good future of the content. Learn more about finding the best law firm SEO expert at this website.


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Friday, March 13, 2020

Best Practices for Mobile First Indexing


Google is most surfing site as a search engine both in desktop and mobile version. There has been considerable up gradation in the best practice documentation for mobile first indexing. With significant amount of additional information Google has updated its best practice documentation on mobile-first indexing.


Why Updation?


Google has planned in such a way that it provides the system for the site owners to give the best experiences to end users on any platform whether it is mobile or desktop access. For further information about an SEO expert company, visit this website.


Some of the best practices and recommendation are related to:


Information added: It is about the facts for the site owners which should be same on both the mobile and desktop version. It includes-
  • They must have same data structure
  • For both mobile and desktop same Meta tags shall be used.
  • The heading must be similar.
  • The content shall be similar.

Separate M-Dots URLs

  • Fragmented version shall not be there in the mobile version.
  • On both desktop and mobile version the status should be same. If a page in desktop shows normal contents but the mobile site version shows error, this can be missed from indexing.
  • The desktop version that serves various contents shall have same mobile versions too.

Images and videos

  • Supported format of image should be used.
  • Image should be of high quality.
  • Small or low resolution image should not there in mobile version.
  • Video shall be kept in such place where it can be found easily.
  • Both on mobile and desktop site, same descriptive titles, captions and filenames shall be used for images and videos.
  • Avoid using URLs that frequently changes the page loads for images and videos.

Trouble shooting


There can be common errors that can stop site from enabling for mobile-first indexing and which need to be resolved like –
  • Missing structured data
  • Missing image,
  • Missing page title and no index tag on pages.

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